And second, if you're a budding logo designer – get with the program!. It seems like a silly question nowadays but, obviously, still a necessary one to ask. First, If you're on the client side and looking for a logo designer be sure they can provide the final art in vector format. When you zoom into a raster-based graphic, you will immediately notice pixelation (the small blocks of. Illustrator works with vector graphics, while Photoshop primarily works with raster graphics and images. Just about all other graphic file formats can be created from a master vector file. The best way to explain the difference between raster and vector graphics is to zoom into each format. It just makes sense – a logo should have a master vector file. In most cases, if a logo is embroidered, silk-screened, engraved, vinyl-cut, or resized for print or web, a vector file is needed. In my opinion, a solid logo designer knows a master vector file is optimal AND knows how to produce one. Again, another logo produced twice – costing the client more time and money. He explained how, immediately after his new company logo was designed and paid for, he hired another graphic designer to draw it in vector format. I had a conversation recently with another small business owner. It still surprises me how common this sort of thing happens. Just sucks for the client – having to pay for the production of the logo art twice. Unfortunately, because the client was never given a vector file, I had to redraw the logo. If the logo was enlarged it would become pixelated and appear blurry. Raster files display a wider array of colors, permit greater color editing. If you zoom in or expand the size of a raster image, you start to see the individual pixels. The resolution of a raster file is referred to in DPI (dots per inch) or PPI (pixels per inch). The raster-formatted files were too small. Type and vector shapes will be much sharper than their raster equivalents when output at large sizes and file sizes are much smaller. One of the main differences between raster and vector files is their resolution. Raster images i.e. In the case of the vehicle graphics project, the logo would be applied at a large size. Vector graphics are infinitely scalable because they are based on mathematical formulas. It also has a smaller file size (contains less data versus raster), and is editable with a vector program like Adobe Illustrator. Because of the formulaic approach, a vector image is infinitely scalable without loss of resolution. Shapes are drawn using points, lines and curves. Vector images are made using mathematical paths. But when enlarged, the grid becomes more noticeable and the image appears fuzzy or pixelated. Because the grid is so small, the individual pixels are not visible to the eye. Grouped together on a grid, the many pixels compose the image. Each pixel is coded with a specific color. For this reason, vector images are a more common choice when creating T-shirt logos and prints.Raster images are made of hundreds of tiny colored squares, referred to as pixels or dots. The square pixels that make up raster images don’t always transfer well to fabrics and clothing. While this creates a highly detailed image, it can also increase the file size and loading speed. ![]() Their colors and details can distort when enlarged, reducing the number of ways you can use these images.Ī raster file may include millions of pixels. Unlike vector images, raster files don’t maintain their resolution when resized. The disadvantages of raster files include: Raster files can open in a wide range of programs and web browsers, making it easy to view, edit, and share your images. This lets you enhance and tailor the image to your own needs. You have the power to individually alter each pixel when editing a raster graphic or photograph. The more pixels a file contains, the stronger the image quality. When displayed in the right dimensions, raster files can show off all the intricate details and colors found in high-resolution photos. If you’re thinking about using a raster file in your next project, make you sure you know the upsides and downsides before you start: Advantages of raster files. Advantages and disadvantages of raster files.
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